Privacy Policy

Last Updated: June 2025

1. Introduction

Dog Loss (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Progressive Web Application (“the App”).

Please read this Privacy Policy carefully. By using the App, you consent to the data practices described in this policy. If you do not agree with the practices described, please do not use the App.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide, including but not limited to:

Email address
Name
Information about your dog (name, breed, age, date of passing)
Images you upload
Journal entries and conversations with our AI assistant

2.2 Automatically Collected Information

When you use our App, we may automatically collect certain information, including:

Device information (type, operating system, browser)
Usage data (interactions with the App, time spent, features used)
IP address
Cookies and similar technologies

2.3 Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4) to collect usage data about how you interact with our App. GA4 may collect:

Pages visited and features used
Time spent on pages
Technical information about your device
Approximate geographic location
Referral sources

GA4 uses cookies and similar technologies to track and analyse usage patterns. The information generated by GA4 about your use of the App is transmitted to and stored by Google on servers that may be located outside your country of residence.

We have configured GA4 to anonymise IP addresses and have disabled data sharing with Google for advertising purposes. You can learn more about how Google uses data when you use our App by visiting: How Google uses data when you use our partners’ sites or apps.

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide and maintain the App
To personalise your experience
To improve the App’s functionality
To process and store your journal entries and memories
To train and improve our AI systems (in anonymised form)
To communicate with you about the App
To detect and prevent fraudulent or unauthorised activity
To analyse usage patterns and improve user experience (via GA4)

4. AI Processing and Data Storage

4.1 AI Processing

The App uses Claude Sonnet 4 (provided by Anthropic) to process your conversations. When you interact with our AI assistant:

Your conversations are sent to Anthropic’s servers for processing
Anthropic may temporarily store your conversations to provide the service
We implement strict data protection measures with our AI provider

4.2 Data Storage

Your personal information, journal entries, and memories are stored in our Supabase database with appropriate security measures in place.

We do not sell your personal information. We may share your information in the following circumstances:

With service providers who help us operate the App (e.g., Anthropic, Supabase, Google Analytics)
To comply with legal obligations
To protect our rights, privacy, safety, or property
In connection with a business transfer (e.g., merger or acquisition)

All third-party service providers are required to maintain the confidentiality and security of your information.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the App’s services. You may request deletion of your data at any time (see Your Rights section).

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

Right to access your personal information
Right to correct inaccurate information
Right to delete your information
Right to restrict or object to processing
Right to data portability
Right to withdraw consent

To exercise these rights, please contact us at hello@dogloss.com.

8.1 Analytics Opt-Out

You can opt out of Google Analytics tracking by:

Using the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
Enabling “Do Not Track” in your browser settings
Disabling cookies in your browser

9. Children’s Privacy

The App is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete that information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information when transferred internationally.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: hello@dogloss.com

13. Specific Provisions for UK and EU Users

13.1 Legal Basis for Processing

Under the UK and EU General Data Protection Regulation (GDPR), we process your personal information on the following legal bases:

Consent: When you agree to our processing activities
Contractual necessity: To provide you with the App’s services
Legitimate interests: To improve and maintain the App
Legal obligation: To comply with applicable laws

13.2 Data Controller

For the purposes of UK and EU data protection law, Dog Loss acts as the data controller for your personal information.

13.3 Data Protection Rights

UK and EU users have the right to lodge a complaint with a supervisory authority if you believe we have processed your personal information unlawfully.

14. California Privacy Rights

California residents have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising these rights

We do not sell personal information as defined by the CCPA/CPRA.